Carpenstry

Showman partnered with Mega Marketing, a local upholstery and carpentry business, to undergo a full-scale brand transformation. The client’s original name and digital presence lacked alignment with the bespoke, craft-driven nature of their work. That’s where we came in.

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We proposed a bold repositioning, starting with a new name — Carpenstry — a fusion of "carpentry" and "upholstery" that better captured the essence of their offerings. From there, we executed a comprehensive brand revamp, including colour direction, visual identity, and tone of voice.

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Our team then designed and developed a brand-new website that not only reflected the new identity but also improved user experience across the board. From layout to imagery to messaging, every detail was crafted to convey precision, trust, and design sensibility. The leap from their previous site to the new platform was dramatic — and exactly what the business needed to grow with confidence.